Based in New York, Yasmin Pang is currently a senior at Parsons School of Design pursuing a BBA in Strategic Design & Management with a minor in Law & Social Change. Her work centres around the relationship between branding, culture, and influence, with a particular interest in how these dynamics play out in Formula One.
With a background in luxury fashion, she is fluent in the language of aesthetics in storytelling and approaches every project with a blend of strategic clarity and visual sophistication. Yasmin is especially passionate about the intersection of brand identity and sponsorship in the high-impact motorsport industry. Focusing on how partnerships can be crafted to be culturally relevant as well as commercially impactful, she aims to craft elevated experiences and foster meaningful connections between brands, talent, and audiences.